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Nicotine Pouches In Dubai

The Rise of Nicotine Pouches

Snus and nicotine pouches have witnessed a sharp increase in popularity in Dubai and the UAE in recent years. These Swedish-made, anicotine products provide a healthier alternative to traditional smoking and have gained popularity quickly among people looking for a cigarette substitute that isn’t as dangerous. This article examines all the aspects of their increasing popularity, from their origin in history to their prospects for the future.


We can start by going over the question that has been asked over and over, What is the difference between snus and nicotine pouches? – According to Swedish Match AB, the market leader of Snus in Sweden and Scandinavia, ‘’Nicotine pouches are a white tobacco-free variant of snus, that is, white portions completely without tobacco—but with nicotine. These are also called “white snus,” “nicotine pouches,” and “white pouches.”

There aren’t many variations between these two items in terms of consumption or health effects. Nicotine pouches have a flavor and feel reminiscent of traditional Swedish snus, but they come with a variety of different flavors added, which has brought a much larger appeal to the younger generation. The most important difference, is that nicotine pouches are tobacco-free. Furthermore, compared to conventional snus, nicotine pouches often have a longer shelf life.

introducing white gold

The Nicotine Market In Dubai

Nicotine pouches are widely accessible in Dubai through Mr. Nicco, which features a diverse range of popular brands including VELO, White Gold, Zyn, SWAG, and White Fox. As the demand for alternative nicotine delivery systems grows, Mr. Nicco continues to expand its product offerings, ensuring a comprehensive selection that meets the evolving preferences of its wide range of clients. This retailer is committed to catering to the diverse needs of users across the UAE, providing an extensive array of flavors and strengths to suit various tastes. 

Benefits Of White Pouches

Nicotine Pouches offer numerous benefits to individuals desiring to satisfy their nicotine requirements without turning to conventional cigarettes or other products derived from tobacco. The following are a few of the principal benefits:

Ease of Use: Nicotine pouches are simple to use and can be discreetly enjoyed in a variety of environments.

Lack of Smoke or Odor: : As white pouches do not require combustion, nicotine pouches do not emit smoke or produce any odors making them much more effective than cigarettes or other nicotine products.

Wide selection of flavours: There is an extensive range of flavors available for nicotine pouches, providing users with the chance to choose their preferred flavor.

Portable: They are extremely portable due to their small size and portability, which makes them convenient to transport with you wherever you go.Socially Discreet: They are generally regarded as more socially acceptable in numerous contexts owing to their discreet characteristics.

Nicotine pouches

Brands with strong presence

VELO, White Gold, Zyn, and Swag are some of the most well-known nicotine pouch companies in the Dubai; they all provide distinctive goods that satisfy a wide range of consumer tastes. 


  • VELO
    Developed by British American Tobacco, is particularly well-known for its diverse range of strong nicotine pouches. Among these is VELO Freeze MAX, which stands out for having a potent 17 mg of nicotine per pouch. VELO Berry Frost is another well-liked option in the VELO collection

  • White Gold
    White Gold Nicotine Pouches are another popular brand in Dubai that set themselves apart from competitors like Zyn with their distinctive emphasis on mint flavors and well-balanced variety of intensities ideal for different users. White Gold appeals to customers seeking diversity in taste since it provides tastes like cherry, which Zyn does not offer.

  • ZYN
    Swedish Match’s flagship product, Zyn, is renowned for its broad flavor selection and mild nicotine dosage. Zyn Espressino, one of its best-selling options, is praised for its distinctive coffee flavor, which combines creamy undertones with a touch of chocolate to create a rich and decadent experience.

  • SWAG
    SWAG is a modern nicotine pouch brand renowned for its diverse flavor selections and potent nicotine concentration. SWAG, which was created by AM Swedish. SWAG Minto Strong, a widely favored flavor, combines a revitalizing mint aroma with a robust nicotine content of 25

    mg/g, appealing to individuals who prioritize an immediate and intense high. Another noteworthy product is SWAG Fresh Red, which features a delicate white container and imparts the sweetness of Swedish strawberries for a refined appearance. 

    By meeting the demands of certain consumers, each of these brands has established a unique niche in the Dubai market. They are able to efficiently accommodate a wide variety of tastes and nicotine usage patterns thanks to this customized method.

Smoking Vs White Pouches

Nicotine pouches are becoming more and more acknowledged as a possible healthier alternative to smoking cigarettes. In contrast to cigarettes, nicotine pouches don’t burn or release tar or other toxic combustion byproducts, which are known to be significant causes of smoking-related illnesses including heart disease, lung cancer, and chronic obstructive pulmonary disease (COPD). Nicotine pouches can be used as a transitional aid for smokers who want to stop. They give the body the nicotine it needs without the added dangers associated with smoking. This may increase the probability of success by making the quitting process easier to handle and less unpleasant.

Studies suggest that snus may help people stop smoking. Snus consumers had much greater stop rates than users of placebo goods, according to a systematic study, indicating the product’s potential use as a cessation aid (Cambridge University Press & Assessment). Moreover, the lack of smoke implies that there are no hazards from secondhand smoke, which addresses one of the main public health issues related to cigarette smoking (Highlander).


Snus and nicotine pouches are becoming increasingly popular in the Dubai, UAE and the middle east. Those seeking a smokeless way to get their nicotine fix without all the negative side effects of conventional smoking are taking notice of these stylish substitutes. Snus is still consumed by those who import it for personal use, even if it isn’t sold locally because of rules and regulations. Conversely, nicotine pouches are widely accessible and are particularly gaining traction with younger consumers because of their variety of flavors and tobacco-free composition.

Leading companies in this space include VELO, Zyn, and White Gold; each offers distinctive goods to cater to a range of interests and tastes. There is something for everyone, ranging from the powerful nicotine rush of VELO Freeze MAX to the distinctive coffee flavor of Zyn Espressino or White Gold Smooth Mint. These products provide a more socially and health-conscious method to consume nicotine—no smoke, no tar, just flavor—in addition to fulfilling nicotine cravings.

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